Services
Listen. Clarify. Build. Deliver.
Four components, in this order. Most engagements start at one of them and grow into the rest. Scoped by project or by retainer, whichever fits the budget cycle.
Be the outside eyes and ears. Understand the organization, its audience, its strengths, and its problems.
Working sessions with the principal and the people responsible for execution.
Conversations with a handful of current subscribers, members, and donors.
A read of what already works: past campaigns, list growth, renewal and lapse rates.
An honest account of where the current marketing is losing people.
Help leadership agree on goals, priorities, and a plan that can be acted on.
Two or three targets for the year, in plain numbers, each with a time frame.
Agreement with the principal or core management group on how each one gets measured.
Audience segments for subscribers, single-ticket buyers, members, and donors.
Priorities set, so the things that will not happen this year are named as well.
Strengthen the brand, the message, the website, the audience, and donor and subscriber recognition.
A marketing plan built to reach the goals, covering email, print, social, press, and the website in one calendar.
Budget by channel, with the low-cost options named first.
Consistent branding across every element a supporter touches, from the season brochure to the donation receipt.
Templates and a short standards guide, written for staff and volunteers to follow.
Handle the marketing execution and logistics, then maintain them and follow up.
Event marketing from announcement through follow-up, including press outreach and on-site materials.
Grant writing and reporting: research, narrative drafting, budget attachments, submission, and the closing report.
Vendor coordination with designers, printers, photographers, and web developers.
Ongoing maintenance so the brand and the calendar do not drift after the first push.
Tell me which one you need first.
Write with the event, the campaign, or the number on your mind, and I will tell you how I would approach it.